We build utility wear designed for real use, NO FLUFF, JUST FUNCTION
Our Mission
At PLEON, we believe clothing should do more than look good. It should perform. Our mission is to design garments that adapt, endure, and simplify your life. Utility isn’t an extra, it’s the core.
Our Story
PLEON began in 2023 when Ruide and Florian realized that outdoor adventures, daily commutes, and tough work environments demand more from clothing than most brands deliver. Starting in a small workshop with prototypes made from rugged fabrics, we set out to create apparel that can withstand real life, whether that means scaling hills, moving through city rain, or working long hours.
From the first sample to today, our journey has always been about testing, listening, and refining.
What Utility Wear Means to Us
Utility is more than a word. It guides everything we create.
Function first design — every pocket, seam, and fastener has a purpose.
Adaptability — modular elements and multi use features fit into any situation.
Durability — fabrics and construction are built to last through wear, wash, and stress.
Minimal aesthetic — style that never compromises performance.
If it doesn’t add value, it doesn’t stay.
We choose high-performance textiles like ripstop blends, reinforced zones, and weather-resistant finishes that meet the demands of everyday life. Each garment is tested in real conditions and refined through feedback. We work with manufacturing partners who value fair labor, reliable quality, and transparency.